Offset printing remains a dominant force in the global print industry, with projected revenues of $310.9 billion in 2025. However, the sector is undergoing a major transformation as digital technologies gain ground and customer demands shift
Key Trends Shaping Offset Printing in 2025
1. Digital Competition Is Rising
Digital printing — especially inkjet and electrophotography — is expected to generate $175.2 billion in sales this year. While offset still leads in volume, digital is catching up fast due to its flexibility, short-run efficiency, and lower setup costs.
2. Innovation in Consumables and Equipment
Offset printers are investing in high-performance consumables like Novurania blankets, Helios IR & UV lamps, and advanced creasing matrices. These upgrades improve print quality, reduce waste, and support faster turnaround times.
3. Shift Toward Packaging and Specialty Applications
With traditional print volumes declining, many offset businesses are pivoting toward luxury packaging, rigid box manufacturing, and specialty print jobs. This shift is driven by demand for tactile, high-impact printed materials that digital presses can’t easily replicate.
4. Automation and Sustainability
Modern offset presses are increasingly automated, with features like remote job setup, ink zone control, and real-time diagnostics. Sustainability is also a priority, with eco-friendly inks, reduced paper waste, and energy-efficient drying systems becoming standard.
Market Outlook: Growth Despite Challenges
According to Business Research Insights, the global offset printing press market is valued at $8.64 billion in 2025 and is projected to reach $13.47 billion by 2035, growing at a CAGR of 2.7%. This suggests that while offset is evolving, it’s far from obsolete.
What This Means for Print Businesses
Offset printers must:
- Embrace hybrid workflows that combine offset and digital
- Invest in automation and high-performance materials
- Explore niche markets like packaging and luxury print
- Stay agile to meet changing customer expectations
Offset printing in 2025 is no longer just about volume — it’s about value, versatility, and vision.
